Toyota recently unveiled a new ad campaign for the Corolla. People cheer the car on as it makes its slow way through a parade. Children wave, an elderly woman holds the side-mirror, like holding hands, as she walks slowly next to the car. It’s a mock political ad, literally campaigning the car. It’s clever and well made. It’s also unintentionally (as far as I know) apt. The election season is not much different than two companies putting forth their new product line. Two new models, probably not much different than last year’s. The rival companies throwing everything they can into the marketing of their new products.
I’m certainly not the first to make the connection between politics, marketing, and big business. There are far smarter people than I, who’ve explored this issue. These are merely my own personal observations.
When it comes down to it, money is truly the center of all things. Politics, religion, nationalism-they all become means to an end. This is not to say each individual involved in these things is only out for monetary gain. No, I’m talking about the larger picture of things. If you zoom out to the macro level, to the highest points of these institutions, then monetary goals become the most important.
The Republican and Democratic parties are organizations built on money. They accept money from the public as well as from corporations, in order to further themselves politically. The more they further themselves politically, the more money they get from public and corporate sponsorship. This becomes an immediate circular problem. The question now comes in as to whether these political parties are operating in political or monetary interest. These two parties are seen as the only two political parties who can effectively compete on the national (presidential) level. They are effectively two super companies fighting for the same goal, with only each other as competition, and with every other smaller competitor put out of business or ignored to the point where the effectiveness is inconsequential.
Except, these parties do not truly act like companies. They do not just have the support of individual investors (party members and supporters), but the support of many large corporations. In effect, the Republican and Democratic parties act more like stock markets. The companies that perform better on these party-based stock markets are the ones that contribute the most money. The more money contributed, the more likely that stock market (party) will work for you, yielding a bigger return, by supporting laws, amendments, bills, and motions that will work in that companies favor.
The only difference is the public. The parties also need public support in order to get elected, so theoretically they have to also support the public’s interests. As previously stated, more public support equals more corporate sponsorship, which equals more money. So the public must mean more than the corporate money because it’s the first step toward that money, right? Well, the thing is … that corporate money happens to be a lot of money, and a lot of that money can be useful in garnering public support.
So this again becomes an issue of marketing. Obviously, the parties are trying to attract different markets at the ends of the spectrum, but they are also trying to attract the undecided middle. Those ends of the spectrum tend to make up the major base of the party’s supporters.
The Republican’s major target is “the right,” while the Democrats target “the left.” The right tends to be made up of social and religious conservatives interested in moral reforms, lax gun control, pro-life legislation, and less federal interference, while the left tends toward progressives interested in women’s rights, gay/lesbian rights, protecting pro-choice legislation, stricter gun control laws, universal healthcare, more socialized benefits, and more federal constraints on corporations. The Republicans therefore market themselves as moral crusaders and heroes of the religious right, while Democrats market themselves as reformers trying to look out for the middle and lower classes through welfare programs and by supporting civil rights.
These are marketing strategies. While Republicans often champion small town values, their legislature consistently makes it harder for lower and middle class families to live. They give token tax cuts to the poor, while they give huge tax cuts to the rich, imposing the consistently debunked trickle-down theory. Democrats pander to the progressive left, promising true progressive reform, but without ever truly following through.
While the public loses out, the private corporations win. The Republicans and Democrats do vote on behalf of their supporters, but only the ones that can do for them as well. Just like a company trying to please its stock-holders, these parties are only trying to please their biggest investors. It’s just good business.
The only difference being that not only are the investors (corporations) effectively running the company (the political parties) by proxy, they are also running a country. These are not maniacal plans for power, though. It’s much simpler. These are just companies trying to work as effectively as possible within a (uncontrolled) capitalist system. Controlling a country just allows them to make a larger profit by controlling legislature in their favor.
And after all most of these companies either are or are owned by large multi-nationals, with only a handful of them controlling most of the world’s business. These corporations are entities larger than the bounds of a single government, and far more powerful.
Seen in these macroscopic terms, the 2008 presidential election seems far smaller and unimportant. Regardless of the choice it seems like an inevitable more of the same. While I personally would prefer a democratic president, and I do think with enough pressure from progressive groups that Barack Obama may be one of the better presidents in recent history, I also have to look at that history and accept some indisputable evidence that most things will likely not change much. There have of course been some memorable polices made in US history (emancipation proclamation, the new deal, the civil rights movement), but they have been few and very far in between. So I do hope, but I am also realistic. Even those memorable policies only happened with compromise, and those compromises were always made in the name of capitalism. Combine these facts with the fact that all of the major media outlets are also owned by corporations (the very same making the campaign contributions), and the presidential election starts to seem more like an elongated season of American Idol. Or like a Toyota commercial. So, will you vote for Corolla? See your local Toyota dealership today.